WWD
9 months agoMarketing
How L'Oreal Brands Are Growing Earned Media Value Faster Than Competitors on Social Media
L'Oréal is experiencing significant growth in earned media value across its skin care, hair care, and makeup portfolios.
L'Oréal-owned brands like Maybelline New York, L'Oréal Paris, and La Roche-Posay are effectively using TikTok to drive engagement and generate earned media value. [ more ]