#earned media value

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WWD
9 months ago
Marketing

How L'Oreal Brands Are Growing Earned Media Value Faster Than Competitors on Social Media

L'Oréal is experiencing significant growth in earned media value across its skin care, hair care, and makeup portfolios.
L'Oréal-owned brands like Maybelline New York, L'Oréal Paris, and La Roche-Posay are effectively using TikTok to drive engagement and generate earned media value. [ more ]
WWD
10 months ago
Marketing

L'Occitane Brands Are Seeing the Fastest Earned Media Value Growth in Skin Care

L'Occitane International owns the three fastest-growing skin care brands by earned media value - Sol de Janeiro, Erborian, and L'Occitane en Provence.
The brands' EMV growth is driven by investments in creator retention and acquisition, as well as giving creators autonomy in promoting the products. [ more ]
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